Firstly, press embossing is a finishing option that creates a plate shaped similar to a logo or company name that you designate and presses from the back to raise the front.
Printing and embossing the logo is called "ink press embossing" as shown below.
https://www.morningprint.com/finishing2/finishing3.php

Embossing separately from printing is called "blind press embossing".
You can emboss only without printing, or you can emboss after printing the background in color.
Embossing is better at "Blind press embossing". It's definitely a 3D effect.
In addition, Morningprint also allows debossing. Contrary to embossing, the surface is pushed in by pressing from the top.
Plain paper is pressed from behind, so the other side will go in. However, in the case of "Sumo Nouveau", only blind press debossing is possible, and the paper is so thick that it does not affect the other side.
If you don't want to have any effect on the back, choosing "Raised Ink" is a good option.
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